Jason Donaldson - Personal Coach and Counsellor
Navigate The Human Experience

Strong Blokes Project

Jason working on his laptop at a cafe

If you want to...

  • Stop self-sabotaging
  • Take control of your stress
  • Get clear on what you want
  • Make life changes that stick

Read on because I’ll walk you through how I went about this, and how you can too.

My name is Jason and I’ve been there. I’ve felt like shit – overwhelmed with life, floating along saying yes to whatever sounds good, frustrated and depressed, isolating myself from everyone and everything.

I’ve lost touch of who I was, what was important to me, and even how to feel anything except anger and frustration.

I’ve made bullshit excuses to myself for my behaviour and been distracted by meaningless external noise I thought meant I was ‘successful’.

I tried all kinds of things over the years; sifting through a lot of bullshit, most of it my own, to find what really works.

  • Seeing psychologists
  • Taking antidepressants
  • Drinking every night
  • Over training, under training, not training
  • Scrolling social media and reading copious self-help books looking for THE answer
  • Telling myself to just sort my shit out

But, I still felt shit; I didn’t really know what I wanted. I was overwhelmed with everything I thought I needed to do, and I had no idea how to actually make any changes stick.

I was still depressed and frustrated.

Jason scanning through the bookshelf
  • Then, I got a huge wake up call

Late on a Thursday night, May 2015

My partner, Carole, was in the UK visiting family.

I got a message from my sister-in-law in the UK, “Carole’s been in a car accident. She’s in hospital.”

I’d attended many traffic crashes and dealt with a lot of trauma and death as a Police Officer, but her injury list still horrified me.

Fortunately, she was going to survive. Unfortunately, she wouldn’t be cleared to fly home for about 4-months and there was a long road of ongoing recovery ahead.

Then, just weeks later my Mum died of lung cancer.

I was knocked for six

I’d lost one of the most important people in my life and had almost lost another. I was so fearful of expressing any emotion back then I’d barely visited my Mum, or even thought about what she must be going through, while she was bravely fighting her cancer battle.

I felt terrible

I was anxious about the future, depressed, lonely, unmotivated… I could barely get out of bed. Something had to change.

I re-evaluated my life

I made the tough decision to close the CrossFit gym I’d established 8-years previously and spent a few months assessing where I was at.

Jason seating in from of his computer

This process told me:

  • I had no real understanding of what my values were or how they could guide all aspects of my life
  • My beliefs weren’t my own. They’d been heavily influenced by others & not all served me well
  • Who I thought I was, who I wanted to be, wasn’t who I had been living as
  • I habitually used negative thought patterns which dramatically impacted how I felt
  • I’d experienced some rough shit through 20-years of Policing, marriage, fatherhood, divorce & business, but had never learned how to deal with any of it

I’d been distracting myself from difficult thoughts & emotions by constantly ‘doing’; being busy.

Shoving pain deep down where I couldn’t feel it. I’d lost touch with myself; who I was, what I stood for & even how to feel.

I felt neutral all the time.

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It was time to get to work!

  • I worked with a psychologist specifically on my values. This helped me get super clear on what mine are, what each means and how the different areas of my life line up with them
  • I explored my beliefs through journaling and exercises from different therapeutic approaches to identify where they had come from, why I had them and whether they were serving me
  • I developed an understanding of fear; what I was fearful of, why and how that impacted everything from my daily decisions to how I felt
  • I learned how to change my relationship with my thoughts - this dramatically changed my self-perception, outlook on life and self-sabotaging behaviours
  • Through contacts in the human performance world, I started exploring breathwork and meditation as ways to reconnect with myself, influence my state and manage stress
  • I determined through study and working with some of the best performance coaches in the world, how to train my body in ways which benefitted my health rather than just chasing numbers
  • This all helped me to make lasting changes to become the bloke I knew I could be - a bloke who is strong of mind, body and character

Through this change process, I discovered and created a framework – the Awareness, Tools, Skill (ATS) Framework, to help you do the same.

But, without the need for the massive wake up call!

The ATS Framework is the foundation of the Strong Blokes Project

An 8-Week Mentoring Program where we work together 1-on-1 to help you:

  • Stop feeling overwhelmed; get clear on what you want, and why, so you can take control of your life
  • Become a values guided bloke so you will always have a foolproof internal guidance system to help you navigate life
  • Develop high performance habits so you can master the areas of your life that matter to you
  • Stay accountable to your goals - show up and be who you know you can be
  • Live with purpose and meaning instead of floating through life
  • Improve your physical and mental fitness because it’s all connected; Mens sana in corpore sano
  • Develop strength of mind, body and character because being a strong bloke is foundational to living the life you want
Apply Now

Here's What We'll Cover

Imagine if you:

  • Stopped self-sabotaging
  • Finally got on top of your stress
  • Got really clear on what you want your life to be like
  • Made lasting changes to live the life you want

Because, this is a Mentoring program specifically designed for blokes like you.

Fed up with feeling like shit. Overwhelmed with life. Floating along with no real direction. Frustrated. Unfulfilled. No idea of what’s important or even how things should be. Numb and sick of the bullshit excuses.

But now, ready to do the work!

Here's what you get:

• A weekly 45-minute 1-on-1 video consultation via Zoom.
• Check-ins and accountability.
• Exercises and direction to guide you in,

  • Developing a vision for your life so you’re clear on exactly what you want
  • Identifying your values and how they can be used like a compass to guide you
  • Replacing unhelpful thought patterns
  • Reading and regulating your mental and physical state
  • Managing your response to stressors
  • Establishing habits that stick to develop a strong mind
    and body

I Have Worked with Humans for Nearly 3 Decades

And as well as undertaking formal studies in counselling and coaching, have worked with some of the best performance coaches, athletes and soldiers in the world. I have also experienced and overcome many personal challenges.

All of this has given me the perfect environment to observe, test and determine what works and what is bullshit. This comprehensive mentoring program is the result of that 3 decades of experience.

This program was initially priced at $1249.

But, as this is the very first cohort, I’m offering it to early adopters like you for just $998

Applications for the Strong Blokes Project are now open. To get started and see if it’s right for you… go ahead and click the button below to apply.

Apply Now
Jason Donaldson - Personal Coach and Counsellor

Strong Mind, Steady Man.

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Servicing Perth, W.A. and Online

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